“To let a sad thought or a bad one get into your mind is as dangerous as letting a scarlet fever germ get into your body. If you let it stay there after it has got in, you may never get over it as long as you live.”—Frances Hodgson Burnett (via larmoyante)
The social web is a kind of always on camera, ceaselessly capturing text and image — capturing imprints of ourselves — our likes and dislikes, the pages we view and how long we linger, the Yelps, the tweets, the reposts and shares and retweets and so on and so on.
Suddenly, we are all actors, all writers, curators, critics, and photographers who relentlessly publish and distribute. We are all actors on the screen that is the web.
Think about it: We update our FB status with an insight, link, image, or report on the song we listened to or game we played. We comment on others’ insights, links, and images. We Yelp and comment on others’ Yelps; we tweet and retweet. We write emails and texts, mini-essays and haikus. We imprint ourselves on the collective social film which is a distributed, networked cinematic event.
And then we await judgement from an unclear, and at times unknown, audience: applause, boos, or indifference that take the form of page views, likes and dislikes, comments, shares, reposts, retweets, deletes. Google Analytics is an applause meter. I got 193 uniques today! 17 people liked the photo of my Halloween nurse slut costume!
This happens all day, everyday: we publish, we perform, we are seen and we are judged by an audience with unknown extension — and anything we do could suddenly “go viral” and be seen by millions. This is not just life in a panopticon as we are not only always being watched. We are always being commanded to perform — and then are judged for that performance.
No wonder the kids today are so anxiously and constantly checking their phones: Did they like that post? Did I do good? No wonder that the 25 year old girls who swarm our cities on Saturday nights are dressed like prostitutes: Gotta impress — and fast!
Indeed, there seems to be a very strange desire amongst the 20-somethings of today. They fancy themselves individuals — Look at me! This is my taste! — while at the same time they fear individuality: Do they like me? It’s a crippling anxiety that leaves these 20-somethings stuck between safe sweetness (don’t want to offend anyone) and merciless judgment (everything’s a threat and a thin veil of anonymity affords casual nastiness).